Gamblers Wanted: Atlantic City Gamblers Show Up, Finally, at Revel

Gamblers Wanted: Atlantic City Gamblers Show Up, Finally, at Revel

Also Revel’s Facebook page bears their new slogan: Gamblers Wanted

Oahu is the first good news since Atlantic City’s latest casino opened: finally, a marketing campaign appears to be working, and July’s numbers reflect the improvements every-where within Revel Casino-Hotel.

New Campaign Working

Along with its seemingly obvious ‘Gamblers Wanted’ campaign including a massive sign plastered close to the front associated with the casino Revel has apparently caused it to be clear that their former no-smoking, chi-chi attitude is away with all the Atlantic Ocean tides, and a more approachable ‘come on in and invest your money’ strategy is working for them.

Revel’s revenues for were $23.4 million, from a combined take from both slots and table games, which represents a dramatic 33 percent jump from last year july.

‘I think the July results clearly mirror the impact of the ‘Gamblers Wanted’ campaign,’ said Jeffrey Hartman, Revel’s interim CEO.

Overall, however, Atlantic City casinos will likely be wanting more gamblers; the numbers for every one of the beleaguered gambling city’s casinos continued to freefall, with a nearly 4 percent fall when compared with 2012, according to numbers released by the state’s Division of Gaming Enforcement. The sole other casinos that showed gains besides Revel were Borgata, up 19 per cent, and Resorts Casino Hotel, by having a 6 percent jump when compared with last 12 months.

Holiday Helpers

Assisting the July numbers, apparently, was the July Fourth holiday tourist influx. Officials state there was an almost 7 percent increase in Atlantic City Expressway toll plaza traffic that is the major throughway to drive to Atlantic City. Similarly, they state 7 percent more site visitors stopped at the information centers that surround the Atlantic City Convention and Visitors Authority.

And despite the call for those willing to wager, it would appear that at final Atlantic City’s efforts to mimic what has worked for years in vegas namely, non-gaming draws like headliners, retail and fancy restaurants might be working; a sold-out performance by pop songstress Beyonce and the Atlantic City Food & Wine Festival both served as good draws for more tourist activity.

‘There ‘s no doubt that special events in Atlantic City are a major draw for tourists,’ said Jeffrey Vasser, president of the Atlantic City Convention & Visitors Authority. Vasser added that Convis events this year have actually pulled 212,950 attendees to AC, while putting 40,772 room evenings and $64 million in meeting ancillary spending into the coffers of hotels, casinos and retail.

Needless to say, while one good month is good, for a property like Revel that’s been plagued with poor numbers since it exposed just 15 months ago, an ongoing winning streak is going to be necessary to persuade investors that the worst is over. To that end, Hartmann says there could be more of these incredibly creative promotions unleashed after Labor Day.

‘We’re reasonably confident that we could keep industry share numbers,’ Hartmann said, hedging his wagers.

The casino went into major rebranding mode following a Chapter 11 bankruptcy filing this Spring, from which it emerged with new ownership and a new (interim) CEO in Hartmann. He says the basic strategy is to re-position the casino from ‘luxury’ to more of an ‘everyman’ variety of home.

‘Our company is deeply grateful that many Atlantic City gamblers are giving us a 2nd chance,’ Hartmann said.

Two $1 Million Prizes Awarded from Ohio Casino Customer Name Mixup

Two patrons utilizing the name that is same took home $1 million following an Ohio casino error

Once the Horseshoe Casino in Cincinnati held a $1 million drawing for customers for a night, the house was packed saturday. The drawing was televised and plenty of local news were on hand to get a glimpse of the champion. The announcer drew the winning title and said:

‘Our next millionaire from Cincinnati is Kevin Lewis that is:!’

You Win! No, Wait, YOU Win!

It was the moment of a lifetime for Kevin Lewis, who was simply in attendance that night. He had been there with his fiancée, and the two began to celebrate, collecting the giant check and accepting the adulations of the adoring crowd.

And that’s about when the casino understood they’d a problem that is major their fingers.

Kevin Lewis, as it turns out, isn’t exactly a name that is rare. And while one Kevin Lewis was within the audience during the casino, another one had been watching on tv, waiting to see if he’d win the drawing. And it was the Kevin Lewis at home who was the real winner not the one at the casino as it turned out.

Once the presenters realized they conferred with casino officials in order to make a decision on what to do that they were awarding the prize to the wrong man. There were undoubtedly plenty of options available to them: only the rightful winner ‘deserved’ the money, and many such mistakes are resolved by giving the unfortunate and incorrect ‘winner’ a token prize or nothing at all.

But the Horseshoe decided to simply take another approach. Rather than make the guys worry about which one would ultimately get the prize, they merely awarded two million dollar awards rather: someone to each Kevin Lewis who had taken part in the contest.

‘This was our blunder,’ said casino manager that is general Kline in a statement. ‘So in line with our dedication to perform some right thing for our visitors, Horseshoe awarded a $1 million prize every single of the guys.’

The ‘correct’ Kevin Lewis hasn’t had comment that is much the specific situation, and their prize cash was never actually in doubt. But the Lewis who showed up during the casino that night is grateful that luck was on his part.

‘When I heard my title we said, ‘God finally gave me a big win,” Lewis told local television station WCPO. He later attributed his win to simply ‘being in the right place at the proper time.’

Six Degrees of Separation

Incredibly, the two winners have complete lot in keeping. Not only do they share a name and play at the casino that is same but they both live in the city of Cincinnati, are both in their 50s, and are both engaged to be married making the mix-up even more bizarre.

Certainly one of the chief reasons for a casino being so generous in a situation such as this one is certainly to create the right PR, while the Horseshoe may be the big winner on that account. On social media sites like Facebook, the Horseshoe’s page was flooded with messages praising their choice, with most customers seeing it as a classy move with a business that had been under no responsibility to give down the additional money.

Caesars Entertainment Misses A place in Macau

There will not be any Caesars Entertainment casinos in Macau

In what may have seemed like an odd move for the huge casino conglomerate that is amongst the few without existence in Macau the most lucrative gaming destination on earth Caesars Entertainment Inc. offered off its 175-acre golf course land that borders Macau’s chi-chi Cotai Strip last week. A asian developer reportedly paid $438 million for the home, and it should officially change hands by the end of the season.

The questions that are big, why?

No License to Deal

it might revolve around Caesars’ cap ability to secure a gaming license; or absence thereof.

The casino giant purchased the golf course area back 2007, for $578 million, then called the Macau Golf program, looking to turn it into another casino-hotel complex like rivals Las Vegas Sands, Wynn Resorts Ltd., and MGM Resorts Global have all done so successfully in the past decade. Nonetheless, it was not to be, plus in retrospect, Caesars CEO Gary Loveman says it was a huge blunder, and one they’re nevertheless paying for. Caesars had been even offered a Wynn Resorts sub-concession back 2006, but nixed the opportunity; a move that was obviously a bad one looking back, Loveman admits.

The problem is based on the reality that the Macau government has cut off issuing any additional video gaming licenses beyond the existing six concessions and sub-concessions, so Caesars kind of shot themselves in the base by not taking the Wynn deal once they could. Never having themselves submitted an application straight back in 2001 following the lifting of a monopoly that is 40-year Macau by billionaire businessman Stanley Ho Caesars, still known as Harrah’s Entertainment at that time does not have any second opportunity to get into the absolute most profitable gambling region in the world now; an unfortunate truth for a company that carries the highest long-term financial obligation load of any casino conglomerate out there: an astonishing $23.7 billion.

Macau has held the #1 gambling revenue-producer spot for quite a while now; the Chinese Administrative that is special District in $38 billion in 2012, beating Las Vegas six times over. And simply since the start of 2013, Macau has shown a growth of 16 percent over a year ago.

Internal Rebranding

Caesars has been busy doing some major internal company reorganization: it’s spinning off its Las vegas, nevada Planet Hollywood casino, its interactive gaming business (the company’s WSOP-branded on the web poker is next in line to launch in Nevada) and a well planned Baltimore casino right into a separate company that will likely be majority-owned by the moms and dad.

Clearly, buying and offering property for the profit is additionally not merely one of Caesars’ decision-making skills that are best either; the business took a $101 million write-down on the land, which they had called Caesars Golf, when they wear it the market this past year, and even that leaves them $40 million in the red, by our calculations, following the sale. Caesars says they anticipate to the anticipated $420 million in proceeds from the sale to cover their debt down.

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